One night between Christmas and New Year’s back in 1999, four women returning from a party (in high spirits and silly moods, no doubt) decided to leave a little “present” for drivers on the side of the road. That was, at least, the hypothesis put forth when four bras were found fluttering in the breeze in Central Otago, New Zealand, tied to a fence along the road.
Soon after, women started adding to the collection, tying bras to the fence that separates the road from pasture land. The fence was eventually festooned with tons of brightly colored bras, their foam cups catching the wind. It became known as the Cardrona Bra Fence, and within a few years, thousands of bras — left by people from all over the world — could be seen adorning the landscape.