In 2002, Ferrari introduced their ‘Enzo’ model in tribute to the company’s famous founder. The sports car was designed using technology from Formula One, meaning they were very fast and very high in performance. However, that has produced its own challenges, because dozens have already been written off in accidents, costing their owners the whopping $1 million dollars the individual cars cost when bought new.
Enzo Ferrari (2002)
458 Spyder (2011)
In 2013, Ferrari announced plans to limit the number of cars they produced annually to avoid the dilution of the brand. They decided to cap annual production at just 7,000 cars, but due to high demand the cap was lifted to 7,200 in 2014 and there are plans to move production back up to 10,000 in the next few years. The current range of standard models are priced from $200,000 to well over $400,000, but the company doesn’t just earn its money from car production. The prancing horse logo is big business and branded clothing, watches, jewelry, key fobs and other items help the company fetch in approximately $1.5 billion a year. There’s even a Ferrari Theme Park in Abu Dhabi, complete with roller coasters and rides!
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